The next-level course

Stop posting. Start performing.

A two-day course for creators, marketers and aspiring influencers who want measurable engagement, not just published posts. Platform-deep strategy plus AI-powered video production.

Register interest Talk to The Enablers
16h
Over 2 days
Platform-deep
Pick one, master it
Engagement
The metric that matters
Why now

Posting consistently is not the win. Performing on the platform is.

Most teams treat social media as a publishing schedule — three posts a week, the same idea on every platform, the same generic hook. They measure followers, not engagement. They mistake activity for results. And after twelve months of consistent posting, the audience hasn't grown and the conversion hasn't shifted.

The teams winning right now aren't posting more. They're posting deliberately — one platform, one audience, one engagement playbook tuned to how that platform actually rewards content. That is the discipline this course installs.

The follower count is the vanity metric. Engagement is the one that buys you growth, conversions, and a real audience that pays attention.

The differentiator

The Engagement Playbook — six moves that compound.

The six components you'll build for your chosen platform. Strategy first, production second, optimization always.

01
Strategy

Platform deep dive

Pick one platform. Reels, TikTok, YouTube Shorts, or LinkedIn. Learn how the algorithm actually rewards content, what your audience is doing on it, and where the engagement lives.

02
Audience

The audience you're really making for

Beyond demographics. The behaviours, the trigger moments, the language they already use. AI-assisted audience research that goes deeper than a persona document.

03
Production

Platform-tuned AI video

The production half. AI-generated video specifically calibrated for your chosen platform — format, pacing, visual style, sound. Not generic AI video posted everywhere.

04
Hook craft

The first three seconds

The single most important skill in short-form. Hook patterns that earn the next twenty seconds. Practised on your real upcoming content.

05
CTAs & engagement

The actions that compound

Calls to action, comment prompts, save-trigger content, share-trigger content. The micro-mechanics that turn views into followers, followers into engaged audience.

06
Trends & signals

Reading the platform, not chasing it

How to read trending sounds, formats and topics on your chosen platform, and how to adapt them to your business — without becoming generic. The skill that keeps content fresh.

The compound effect. Each playbook component is useful on its own. Together, they multiply. The team that picks one platform and runs all six well outperforms the team that posts on four platforms with none of them.
What you came here with

The frustration of doing everything right and seeing nothing happen.

You're already posting. The numbers are not moving. The course is built around exactly that.

If you create content

Content creators, social media managers, aspiring influencers, small business owners

You post regularly and engagement is flat.Months of effort. The metrics tell the same story every week.
You see others growing fast.You're doing what looks like the same thing. It's not working. Something is different and it isn't obvious.
You spread across platforms.You're on Reels and TikTok and Shorts and LinkedIn. None of them is winning.
Your content is fine. The strategy is missing.You can produce. You don't have a clear method for what to produce, where, or why.

If you lead a team

Marketing leaders, agency heads, founder-marketers, brand managers

Our social media is invisible despite consistent posting.The content goes out. Nobody sees it. The team is busy and the results don't show.
We need engagement, not just published posts.The team's KPI is volume. The business needs interaction, conversation, conversion.
Our team produces but doesn't strategize.They can make content. Nobody is reading the platform, the audience, or the data.
We measure followers, not engagement quality.Vanity metrics look stable. The actual audience isn't growing.
How we walk you through it

Three acts. In this order, every time.

Content, Objective, Pricing. The rhythm The Enablers use in every conversation.

01
Act one

Content

The what — sixteen hours, two days, one platform mastered

Sixteen hours over two days, hands-on, with your chosen platform and real content goals as the case material. Devices supplemented; bring your laptop and your business.

  • Day one. Strategy and audience — choose your platform, decode its algorithm, map your audience deeply. Build the first half of your engagement playbook.
  • Day two. Production and optimization — AI video calibrated to your platform, hook craft, CTAs, trend reading. Build the second half of the playbook and ship live content.

Platforms covered (pick one to master): Instagram Reels, TikTok, YouTube Shorts, LinkedIn / Facebook. Tools used: Designs.ai and Pixlr.

Open with the strategy/production/optimization framing. The differentiator vs basic video courses is strategy plus measurement. Activity is not the goal — engagement is.

02
Act two

Objective

The why — what learners actually leave with

Every learner finishes with three things:

  • An Engagement Playbook for one platform. Six components customised to your business, your audience and the platform you've picked. Reusable, refinable, ready to run.
  • Content shipped in class. Real posts on your real channel. Hook-crafted, AI-produced, CTA-equipped. The first applications of the playbook.
  • A reading habit. The skill of looking at platform signals, trending sounds, and audience behaviour and converting them into content moves — week after week.

The phrase to use. "From posting to performing." Buyers know the difference between activity and results. Pause there. Let the contrast land.

03
Act three

Pricing

The how — tailored per cohort

Course fees are tailored per cohort. Individual creators, small teams and private corporate runs each have their own arrangement.

SkillsFuture Credit applies for most Singaporeans aged 25 and above. Corporate cohorts may qualify for SSG support depending on company profile.

This is the deeper-level course in the Pixlr Academy social-media track. Most learners come here after AI Video Creation, or start here if they're already producing competently and want growth.

Frame against the engagement crisis. "Most teams post and measure nothing. This course is for teams who want to measure what matters." Then take it to The Enablers.

Straight talk

Who this is for, and who it is not for.

Better to find out now than on day one.

This is for you if

You can already produce social content — basic AI video, post-writing, image work — and want growth.
Your engagement is flat despite posting consistently.
You want platform-deep strategy, not multi-platform generic.
You're willing to pick one platform and commit to mastering it.
You want to bring real upcoming content to class as the case material.

This is not for you if

You've never made AI video before. Start with AI Video Creation first; come back for this afterwards.
You want to spread across every platform equally. This is for picking and winning one.
You want a multi-day strategy retreat with no production. Half of the course is hands-on.
You expect AI to fix a missing brand or product. The course amplifies what's there; it doesn't invent it.
A learner in his own words

"I had been posting on TikTok for six months. Under 500 followers, no real engagement. After the course I focused everything on TikTok with a proper platform-specific strategy. Within ten weeks: 50,000 followers, my café's weekend traffic doubled, and I'd built a comment community I actually talk to. The hook craft and trend reading were the unlock."

— Ahmad, F&B founder Composite, illustrative — to be replaced with named case study post-launch

Strategy + production + optimization Platform-deep, not platform-spread Real engagement metrics tracked Industry-experienced facilitators SkillsFuture Credit applicable Pixlr & Designs.ai — Inmagine Group
If they push back

The six things they're about to say — and the answers.

These come up in every conversation. Have them rehearsed.

They say"I already use Instagram or TikTok daily — what more is there to learn?"
You sayUsing is not the same as understanding. The course teaches algorithm reading, audience behaviour and hook craft — the structural skills behind every account that actually grows. Most daily users are doing what feels right. This course teaches what works.
They say"Algorithms change. Won't this be outdated?"
You saySpecific tactics shift. The reading skill — pattern recognition, audience signals, engagement mechanics — doesn't. The course teaches you to read the platform, not memorise this month's hack.
They say"I'm not a content creator, I just need basic social presence."
You sayThat might be the AI Video Creation course or even Write Effective AI Prompts. This one is for people who have a real growth goal — followers, customers, community. If you're just maintaining a feed, the lighter courses fit better.
They say"Won't followers know it's AI?"
You sayThey see whether content is useful, entertaining or honest — not whether AI was involved. The course teaches you to direct AI so the output sounds like you and lives in your brand. AI is the production team. You're the creator.
They say"Can't I just hire an agency?"
You sayFor one campaign, yes. For ongoing platform mastery, no — the agency leaves and the capability leaves with them. The course gives you the playbook that runs forever, and you decide whether to hire help on top of it.
They say"Multi-platform is what works — why focus on just one?"
You sayMulti-platform is what feels safe. Platform-deep is what works. Almost every account that's actually grown picked one platform first and dominated it. Spread your effort across four and you lose all four. This course teaches the focus most teams won't accept.
The questions nobody asks until they ask

What buyers are really thinking, answered.

Click any to open.

Which platforms does this cover?+
Instagram Reels, TikTok, YouTube Shorts, and LinkedIn / Facebook short-form. In class you pick one to go deep on, and you build the playbook for that one specifically. The principles transfer if you want to extend later.
Will I have to pick just one platform?+
Yes — and that's the whole point. Picking one is the part most teams refuse to do, and it's the reason most teams never grow. The course makes the choice deliberate using your audience, your offer, and the platform mechanics — not your gut feel.
What if my audience is on a different platform than I expect?+
That happens more than you'd think. Day one includes a structured audience-mapping exercise that often surprises learners. Many leave the course committed to a different platform than the one they came in expecting to focus on.
How is this different from AI Video Creation?+
AI Video Creation teaches you to make AI video across four platforms. This course teaches you to win one platform with that video. Many learners do them in sequence — production first, then strategy. Some come straight here if they're already producing competently and want growth.
Can I bring my real channel as the case?+
Yes — and you should. The whole course is built around your real channel, your real audience and your real upcoming content. You leave with playbook moves applied to live work, not a hypothetical case study.
Do I need followers already?+
No. Many learners start with under a thousand followers, some with effectively zero. The course is designed to seed engagement deliberately — small numbers are often easier to work with because there's no inherited audience expectation to manage.
The operational questions

Everything an organiser asks before confirming.

The detail that turns interest into a confirmed cohort.

Duration
16 hours over 2 days. Day or evening cohorts.
Format
In-person preferred for hands-on. Hybrid and fully online available for corporate cohorts.
Cohort size
10 to 16 learners. Each works on their chosen platform.
Platform pick
Reels, TikTok, Shorts, or LinkedIn / Facebook — confirmed pre-cohort with The Enablers.
Case material
Your real channel, your real upcoming content. Live posts shipped in class.
Private cohorts
Yes. Brand assets and platform analytics pre-loaded for private team runs.
Subsidy admin
SkillsFuture Credit and SSG eligibility checks handled by The Enablers.
Next intake
Upcoming intakes — speak to The Enablers
Trainer
Assigned at cohort confirmation — bios provided
Live Intake dates and trainer assignment are pulled from the Pixlr Academy operations base. The Enablers update them centrally; this page reflects the latest.
Make it happen

Register interest, and we'll come back with a tailored plan.

Tell us a little about your channel, your goal and which platform you're considering. One of The Enablers will respond within one working day with fees, format options, and the next available intake.

No commitment. No hard sell. Just a clear next step.

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